I’m sitting here in Santa Cruz, CA where I’m spending the holiday. I like Santa Cruz, and have been here a number of times in the past. Yesterday when I arrived, my brother-in-law and I went down to the dog park (with his awesome bulldog Boomer). It’s pretty amazing how many people I saw at the dog park with Santa Cruz related merchandise. I saw a few people with the well-known Santa Cruz logo emblazoned on their clothing:
I think this logo has something to do with a skateboard company, but I’m not sure. But it’s definitely the brand for Santa Cruz. It’s a simple logo, and evocative of California. Clean and crisp, it looks great on a sweatshirt.
Brand is a tough thing to build for a company, let alone for a town or city. Many large cities build their brand from the landmark buildings: New York (Empire State Building or Statue of Liberty), Chicago (Sears Tower), San Francisco (Golden Gate Bridge). But I’m strugging to think of any smaller cities (or large towns) that have as recognizable a brand as Santa Cruz.
Any come to mind for you? Can you think of a small town or city that has as recognizable a brand as Santa Cruz?