For Punchbowl, preparations for the event started a few weeks ago, and we really kicked it into high gear at the beginning of last week. Our goal was to elevate our visibility within the Boston TechCrunch crowd and clearly articulate the benefits of MyPunchbowl.com. At the event we launched our new marketing campaign: Use MyPunchbowl.com and you will be the “World’s Greatest Host.” We created t-shirts, big signs, and lots and lots of stickers. Oh, and we served the World’s Greatest Punch (yes, both alcoholic and non-alcoholic). Here’s a quick run-down of the MyPunchbowl presence at the event…
Our demonstration area was on the second floor. As people walked up the stairs, they saw this sign:
If you turned the corner to the right, you would see our demonstration area (note the beautiful monitor in the background showing off our brand new interface):
Here’s my co-founder Sean sporting our “World’s Greatest Host” t-shirt and listening intently to a potential user:
We had “World’s Greatest Host” stickers– and we applied them to anyone who stopped by our area. Here’s Mike Arrington (the real host of the event) showing his support for MyPunchbowl:
Last but not least– my brilliant wife came up with a name for the punch we served:
This event was truly a team effort– thanks to everyone who helped us make this happen. In no particular order, thanks to Jeanne, Dave, Blake, Jess, Sean, Mike — and anyone else I might have missed.
We sponsored this event to help spread the word about MyPunchbowl. If you haven’t signed up for a free account and given MyPunchbowl.com a try yet, I’d like to invite you to take a minute and check it out: http://www.mypunchbowl.com.