There are lots of people between the coasts

Like most people in the tech world, I tend to focus my energy on all of the people that are on the coasts. Between Boston and New York on the East Coast, and San Francisco, Silicon Valley, LA and Seattle on the West Coast there are a lot of potential customers and partners to worry about.

However, over the past few weeks, I’ve noticed an increasing number of people who have contacted me that are between the coasts. I’m talking places like Idaho, Missouri, Indiana, and Minnesota. We’re talking with multiple companies in the Midwest that are several billion dollar companies (yes, that’s billion). And guess what? Many of them talk about their strong customer base in the middle of the country.

We tend to forget that there are a lot of people who live between the coasts. The wonderful thing about the internet as a marketing channel is that you can reach them just as easily as the people on the coasts. You don’t need to get on a plane or spend thousands of dollars on billboard ads up and down the interstate. doesn’t care where you live (and we love our international customers too!).

It’s easy in a competitive marketplace to think that the world might be too small for your product. The next time you think something like that, stop and think about all of the people between the coasts. Imagine that you are marketing your product to only these people. It’s still an amazing amount of people. Dozens and dozens of millions. There really are lots of people between the coasts. And I’d like each and every one of them to give a try….


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