We were very psyched to see that MyPunchbowl.com got first billing in a “tip sheet” article in this week’s issue of Newsweek (The issue is technically the August 6th issue — will hit newsstands this weekend, July 29th).
I first met the folks at Newsweek in one of my whirlwind press tours in New York City (just checked, it was March 21st). I had called Newsweek a few weeks earlier to pitch them on taking a look at the “event and party planning” category. That day, I met with the editor of the “Tip Sheet” section, a woman named Anna Kutchment. Anna was friendly and welcoming. After a long day of meetings, I remember feeling really good about my meeting at Newsweek.
These kinds of stories tend to take a long time to develop, and this one was no different. Not only was I encouraging them to take a look at MyPunchbowl.com, but I was also trying to convince them that this was an up and coming category that deserved national attention.
A few months later, I got an email from Cathy Lu, a writer for Newsweek. We setup a time to chat, and I took her through the product. She was an instant fan of MyPunchbowl.com and really likes our Pick a Date feature. Cathy went out of her way to keep me in the loop about when the story might hit (thanks Cathy!). This week I got a heads up that the article would be out this weekend.
It’s a small article, but Newsweek has a huge readership. I’m especially excited that MyPunchbowl.com is once again leading the category. A very nice start to the weekend.