I’m continually amused by those who suggest that unless you create a startup that is #1 in its category, that it’s not worth doing. I like to point out that Canon made a lot of money selling Xerox machines. That usually drives home the point. I’m sure that the Canon salespeople did their best to call them “copy machines” but something tells me that if a customer wanted to buy a Xerox machine from Canon, the salesperson would smile and sell it.
I’m not suggesting that being 2nd (or even 3rd or 4th) is something to aspire to- quite the contrary. I expect (and we all expect) that MyPunchbowl.com will be the dominant player in online event planning. That’s our goal. However, I’m always amused by the emails that suggest that if we can’t beat the encumbent #1 then somehow we will fail. It’s simply not true.
My wife said it best this evening: if we decide to produce a new television show called “30 minutes” and it’s 1/2 as popular (and costs 1/2 as much) as “60 minutes,” is that a failure?
I don’t think so. (Cue ticking noises….)