More than 24 hours have passed since the last Super Bowl commercial played, so I think I’ve waited long enough to see which commercials have really stuck in my mind. As a pure marketing guy, I’m a sucker for a good commercial. I know how much work goes into crafting the right message and just how difficult it is to be witty. So, without further ado, here are my superlatives for the most memorable commercials of Super Bowl 2007:
Most out of place:Has to go to Sales Genie. I think all of us watching thought that it was actually building up to a punchline…and then we realized that it was a lame commerical for software we don’t care about.
Biggest waste of money:After all of the hype about the GoDaddy commerical, I was really disappointed. That’s the best they could come up with? And the song made me sick to my stomach.
Furthest from their brand:CareerBuilder has done such a good job over the years building their brand around the monkeys (think Monkimail). So where were the monkeys this year? People love monkeys. CareerBuilder are you listening?? Bring back the monkeys!
Newest old commercial:At the Super Bowl party I attended, people gave high marks to the Budweiser/Grand Theft Auto commerical. The problem with that commerical is that it wasn’t new (according to someone who swears they have seen it before). I think it was very well done. But not new? Come on, this is the Super Bowl…it *has* to be new to please the audience.
And finally….the most memorable commerical goes to…. E*Trade. Their “things you can do with one finger” commercial was a brilliant combination of suspense and message. My favorite line: “and you can use one finger to tell your broker where to go.”
Yes, there are many things you can do with one finger. Here’s another one: try planning your next party at http://www.mypunchbowl.com (see I told you I’m a marketing guy).